RoSho Labs

Engineered DIY cleaners · Formulations Nº 01–07

Big Clean is selling you water.

Make the same cleaners yourself, for a tenth of the price.

Store-bought sprays are mostly water. RoSho Labs rebuilds them from patents and safety data sheets, so you mix the few ingredients that actually clean and add your own water.

Built from patents + SDS data Six core formulas + Nº 07 Mixed at home
Cutaway of a spray bottle: it is almost all water, with a thin layer of the ingredients that actually clean at the bottom Water Most of the bottle. Shipped, shelved, paid for. The part that cleans A few percent. Bottle autopsy A typical spray cleaner, drawn by what's inside.
Seven RoSho Labs spray bottles in a row: Counter, Bath and Tile, Carpet, Glass, Stove, Laundry and Disinfectant, in clear and amber glass
Nº 01–06 · Tier 1 Nº 07 · Tier 1 Pro

The math

One round of six cleaners

Store-bought · six sprays

10$10$1010$10$1010$10$1010$10$1010$10$10

≈ $50

Every time you restock the six sprays.

Mixed at home · the same six

5$5$5

≈ $5

About 80¢ a bottle in ingredients. You add the water. The manual and starter supplies are a one-time cost.

Over ten years

The savings stack up

Restocks a year
Year0
Store-bought$50
Mixed at home$5
You keep$45
Store-bought Mixed at home Savings

Getting started typically runs $50–60 for the bulk ingredients, bottles and supplies. That covers about 8 rounds, or about 4 years at 2 restocks a year. Most items are drugstore staples. The chart assumes about $50 per round of six store-bought sprays and about $5 in ingredients per round mixed at home.

The method

Read the label. Rebuild it. Price it.

Every RoSho Labs formula goes through the same three steps. Nothing is guessed. Each ingredient level traces back to a patent, a safety data sheet or a published spec.

STEP 1 · TEARDOWN

What's actually in this?

Start from the store bottle's safety data sheet and ingredient disclosure. Find what does the cleaning and how much of it is there.

STEP 2 · REBUILD

Same job, plainer parts

Rebuild it from published patent ranges using a few widely sold ingredients, then refine it over dozens of test batches. Built from the ranges, never a copy of anyone's exact formula.

STEP 3 · VERDICT

Side by side, then $/oz

Same smudge, both sprays, one wipe each, and we show the result even when theirs wins. Then compare what it costs you per ounce.

The lineup

Seven bottles that cover the house

Pick a bottle to see its label. Nº 01–06 come with Tier 1; Nº 07, the disinfectant, comes with Tier 1 Pro. Labels list ingredient categories only. Exact ingredients, amounts and mixing steps are in the lab manual.

    What's coming

    Two launches

    Tier 1 and Tier 1 Pro are digital and launch together. The starter kit follows later. The waitlist hears about each release first and gets the founding price: 50% off.

    Launching together

    The Lab Manual

    Digital · six core cleaners

    At launch

    Counter, Bath & Tile, Carpet, Stove, Laundry and Glass. Buying those six sprays at the store runs about $50 every time you restock. The manual is a one-time buy that costs a fraction of that, and the ingredients for all six come to about $5.

    • Exact amounts and mixing order
    • The chemistry behind each ingredient
    • Storage, shelf life and every source
    • Printable labels for every bottle

    Lab Manual Pro + HOCl

    Digital · adds Nº 07

    At launch

    Nº 07 is hypochlorous acid, the same molecule your white blood cells make when they engulf bacteria. It's also the active ingredient in EPA-registered disinfectants used in hospitals and food service. Held at the right pH, nearly all the chlorine in the bottle stays in this form, which is about 100 times more effective as a disinfectant than the hypochlorite in bleach.

    • Everything in Tier 1
    • The Nº 07 chapter: buffering, testing and storage
    • Hardware guide: the electrolysis cell, chlorine test strips and pH meter to buy, and how to set them up

    Later

    The Starter Kit

    Everything you need, shipped

    Date TBD

    Everything you need to start mixing, in one box: the ingredients shipped dry, plus the tools. Unlike the big brands, we don't ship you water. You add your own.

    • Dry ingredients
    • Gram scale
    • Beakers
    • Magnetic stirrer
    • Electrolysis cell
    • Lab-grade chlorine and pH test strips

    Waitlist

    Get on the list

    You'll get the Never Mix chart now, and an email at launch with the founding price, 50% off. Nothing else. One question helps us decide what to film next.

    Questions

    Before you ask

    What's the difference between Tier 1 and Tier 1 Pro?

    Tier 1 Pro adds Nº 07, the disinfectant. The other six mix from a few weighed ingredients. Hypochlorous acid is made with an electrolysis cell and only stays in its most potent form within a narrow pH window, so Pro adds a chapter on buffering, testing and storage, plus a guide to the hardware you'll need. Both are digital and launch on the same day.

    Where do the formulas come from?

    Published patents from the companies that make commercial cleaners, plus the safety data sheets those products are required to publish. The manual cites the source for every ingredient level. Each formula is then refined over dozens of test batches. They aren't lab-certified commercial products.

    Are these copies of a brand's product?

    No. They're built from published ingredient ranges, not from anyone's exact formula. RoSho Labs isn't affiliated with any brand we compare against.

    Why don't you just sell the finished bottles?

    Because a ready-to-use spray is mostly water. Paying to ship water is the markup we're poking at. You mix the working part at home with water from your own tap or a jug of distilled.

    Is it safe to make cleaners at home?

    The ingredients are common and widely sold, used at low concentrations. They are still chemicals, so wear gloves and eye protection, label every bottle, keep them away from kids and pets, and never mix cleaners. Each formula in the manual lists its own surface and safety limits.

    What will the manual cost?

    Pricing is still being set. The goal is a fraction of the roughly $50 that one round of the six store-bought sprays costs, so it pays for itself the first time you'd otherwise restock. The waitlist gets a founding price of 50% off.

    Reference Mixing guide: which cleaners to keep apart

    A quick reference for keeping cleaners apart, store-bought or homemade. Combining them doesn't make them stronger, and a few pairs react with each other.

    Bleach×Ammonia

    Makes chloramine gas. Some glass cleaners contain ammonia, and so does urine.

    Bleach×Any acid

    Makes chlorine gas. Includes vinegar, lemon or citric acid, toilet-bowl cleaners and some glass cleaners.

    Bleach×Rubbing alcohol

    Can form chloroform and other chlorinated compounds.

    Peroxide×Vinegar

    In the same bottle, forms peracetic acid, a corrosive irritant.

    Acid cleaner×Chlorine disinfectant

    Back to back on a still-wet surface can release chlorine gas. Clean, rinse, then disinfect.

    One cleaner per bottle · label everything · open a window